I came into the office on Monday this week (like everyone else, I suppose), and my Director of Business Development, Brett Maxfield, sent me a very interesting text shortly there after. Brett is currently at the ICMA (International City/County Management Association) conference in Phoenix, AZ and his text message was, needless to say, awesome. To give you all full context, though, it’s necessary to give some back story. Back in July, we attended the Esri UC 2012 conference and afterwards, we did a blog post on our experiences at the conference. We went all out for our booth this past year and even offered a pretty slick booth prize – a Parrot AR Drone quadricopter. So the text I got from Brett was pure gold. Apparently, our competitor has a booth at the ICMA conference this year as well. And wouldn’t you know, they offered an equally cool booth prize as well. I guess the old saying is true. “Imitation is the best form of flattery.” It’s nice to see our competition imitating us (again).